Privacy Policy

Last updated: April 2026

1. Introduction

Cellared, LLC (“we”, “us”, “our”) operates the Cellared mobile application and the cellared.ai website. This Privacy Policy explains what data we collect, how we use it, how we protect it, and what rights you have regarding your information.

2. Information We Collect

The following data types are collected by Cellared. This reflects our App Privacy disclosure on the Apple App Store.

Contact Info (linked to your identity)

  • Name — collected at account creation. Used for app functionality and to personalize product communications.
  • Email address — used for authentication, account management, and product communications. Password is hashed via bcrypt and never stored in plaintext.

Financial Info (linked to your identity)

  • Subscription and purchase data — your subscription tier and purchase history, managed via RevenueCat and Apple. We do not collect or store payment card information.

User Content (linked to your identity)

  • Cellar data — wine names, vintages, producers, regions, purchase prices, storage locations, tasting notes, and ratings that you enter into the app.

Search History (linked to your identity)

  • Sommelier queries and wine searches — questions and search terms you enter. Used to personalize recommendations and improve the AI sommelier.

Identifiers (linked to your identity)

  • User ID — your unique account identifier within Cellared (Supabase Auth UUID).
  • Device ID — used for push notifications (drinking window alerts) and crash reporting.

Purchases (linked to your identity)

  • Purchase history — in-app purchases and subscription history from the App Store, managed via RevenueCat.

Usage Data (linked to your identity)

  • Product interaction — how you interact with app features (screens visited, actions taken, bottles added or consumed).
  • Other usage data — feature usage frequency and session patterns used to improve the product.

Diagnostics (linked to your identity)

  • Crash data — collected via Sentry to identify and fix bugs.
  • Performance data — app performance metrics collected via Sentry to maintain stability.

We do not collect location data, contacts, health data, or any other sensitive device information.

3. How We Use Your Information

  • App functionality: Provide core features including cellar management, drinking window calculations, and AI sommelier recommendations.
  • Product personalization: Tailor recommendations, CAI scores, and sommelier responses to your specific collection and taste preferences.
  • Analytics: Analyze aggregate usage patterns to improve features and app performance. We do not sell individual-level data.
  • Product communications: We may use your name, email address, and subscription status to send product updates, feature announcements, and relevant communications about Cellared. You can opt out of marketing emails at any time via the unsubscribe link in any email.
  • Notifications: Send drinking window alerts and other in-app notifications you have opted into.

4. Third-Party Services

We use the following third-party services to operate Cellared:

  • Supabase (database & authentication) — your data is stored with row-level security so only you can access your cellar. Supabase Privacy Policy.
  • RevenueCat (subscription management) — manages your subscription status and purchase history. RevenueCat receives your User ID and subscription data. RevenueCat Privacy Policy.
  • Anthropic Claude API (AI sommelier) — your sommelier queries are sent to Anthropic's API for processing. Anthropic does not use your data to train its models. Anthropic Privacy Policy.
  • Apple (App Store & in-app purchases) — payment processing is handled entirely by Apple. We do not collect or store payment card information. Apple Privacy Policy.
  • Sentry (error & performance monitoring) — crash reports and performance metrics are sent to Sentry to help us identify and fix bugs. Sentry Privacy Policy.

We do not sell, rent, or share your personal data with third-party advertisers or data brokers.

5. Data Storage and Security

  • Your data is stored on Supabase servers with row-level security (RLS) — only you can access your cellar data.
  • All data is encrypted in transit (TLS) and at rest.
  • Passwords are hashed using bcrypt via Supabase Auth and are never stored in plaintext.
  • We retain your data for as long as your account is active. Upon deletion, all data is permanently removed.

6. Your Rights

  • Export: You can export your cellar data as CSV or JSON at any time from the app (Profile > Your Data > Export My Data).
  • Deletion: You can delete your account and all associated data from Profile > Settings in the app, or by emailing support@cellared.ai.
  • Correction: You can edit any of your cellar data at any time within the app.

7. Cookies

The cellared.ai website uses only essential cookies for waitlist form functionality. We do not use advertising cookies, tracking pixels, or third-party analytics on the website.

8. Children's Privacy

Cellared is intended for users aged 21 and older (or the legal drinking age in your jurisdiction). We do not knowingly collect data from anyone under the legal drinking age. If we learn that we have collected data from someone under the legal drinking age, we will delete it immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the app or via email. Continued use of Cellared after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or requests, contact us at support@cellared.ai.