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Cellared vs Vivino
Vivino is the world's wine discovery app. Cellared is built for the wines you already own. Two different jobs, both valid. Here is how to choose.
Last updated 2026-06-16
What Vivino got right
The biggest wine discovery database in the world
Vivino has over 60 million users and one of the largest crowd-sourced wine rating databases ever assembled. If you want to know what a stranger thought of a bottle you are about to buy, Vivino is the answer.
Label scanning tuned for discovery
Vivino's label recognition is industry-leading. Snap a photo at a wine bar or in a shop and you have a crowd rating, a price range, and a tasting summary in seconds. For sizing up an unfamiliar bottle out in the world, it is genuinely useful.
A real marketplace built in
Vivino sells wine. The discovery flow ends with a buy button, and the supply chain is mature. If your wine journey starts with discovery and ends with delivery, Vivino is the integrated path.
Where Cellared is different
Drinking windows on every bottle, not crowd ratings
Vivino tells you what other people thought of a bottle. Cellared tells you when to open the bottle you own. Per-bottle drinking windows from a 10-factor index, with shape preserved (window open, peak start, peak end, decline) instead of a single midpoint.
Built for the cellar you already have
Vivino's cellar feature is a side project of the discovery app. Cellared is the cellar app. Drinking-window-aware home screen, peak alerts, food pairing from your owned bottles, sommelier reasoning over your full inventory.
Sommelier that reads your full collection before answering
Ask Cellared what to open with lamb tonight, or which Burgundies are at peak this month, or what to pull for a dinner party. The sommelier reads your full cellar before answering. Vivino can recommend a bottle to buy; Cellared recommends one to open.
No upsell to wine purchase
Cellared does not sell wine. There is no marketplace, no commission, no recommendation tilted by what is in stock. The advice is about the bottles you already own.
Private by default, no social feed
Vivino is a social network: ratings, followers, public activity. Cellared is private. Your cellar, your notes, and your palate stay yours, with no public feed and no profile to maintain. For collectors who want a quiet tracking tool, that is the point.
Feature comparison
Side by side, by feature.
| Feature | Cellared | Vivino |
|---|---|---|
| Primary job | Manage the cellar you have | Discover new wines to buy |
| Drinking windows | 10-factor model, per bottle, full shape | Crowd-aggregated drink-by ranges |
| Drinking-window alerts | Built in, notifies you at peak | Not available |
| Privacy (no public social feed) | Private by default | Social network, public ratings and follows |
| Cellar management depth | Built for it, sommelier-aware | Side feature of discovery app |
| Sommelier (cellar-aware queries) | Reads your full cellar | Not available |
| Food pairing from your cellar | Built in, matches owned bottles | Not available |
| Quick Pick (one-tap recommendation) | Built in | Not available |
| Label and menu scanning | Wine Lens, cellar-aware | Industry-leading for discovery |
| Community ratings database | Not offered | Category-leading, 60M+ users |
| Marketplace | Not offered, no commission incentives | Built in, integrated buy flow |
| CellarTracker import | CSV import, three minutes | Not available |
| Free tier | Unlimited bottles, no card | Free with ads, paid for premium |
When to stick with Vivino
- →You do not yet have a cellar. You mostly buy and drink in the same week.
- →Your wine life is mostly at restaurants and wine bars, and you want crowd ratings and a buy button the moment you look up a bottle you encounter.
- →You want to buy wine through the app from a single integrated marketplace.
- →You actively rely on community ratings to decide what to buy.
When to switch to Cellared
- →You have 30+ bottles you actually want to manage, not just rate.
- →You actively cellar and care about drinking windows, peak timing, and not opening bottles too early or too late.
- →You have outgrown Vivino's basic cellar feature and want sommelier reasoning on your specific collection.
- →You want to import an existing CellarTracker collection rather than rebuild it.
Frequently Asked
Can I use both Vivino and Cellared?+
Yes, and many serious collectors do. Vivino for its 60-million-rating discovery database and marketplace; Cellared for managing and getting the most from the bottles you already own, Wine Lens included. They solve different problems and do not conflict.
Does Cellared scan wine labels?+
Yes. Cellared has Wine Lens: point your camera at a bottle, a restaurant list, or a shop shelf and get tasting notes, food pairings, and buying advice tuned to your cellar and palate. The difference from Vivino is the lens. Vivino's scan is built for discovery and crowd ratings; Wine Lens reads against the cellar you already own and the way you drink.
Does Cellared have a wine database I can search?+
Yes. Cellared has a curated database of cellar-worthy wines you can search by producer, wine, or vintage. The library skews toward bottles built to age, not bottles built to drink this week. If you want the broadest possible database, Vivino has more entries; if you want the cellar-relevant subset, Cellared is closer to your need.
What about ratings? Does Cellared have a community score?+
Not at launch. Cellared focuses on per-bottle drinking-window guidance and your own palate over time. If community ratings drive your buying decisions, keep using Vivino for that signal and use Cellared to manage what you actually buy.
Is the pricing comparable?+
Cellared has a free tier with unlimited bottles and no card. Pro is $7.99 per month or $79 per year. Collector is $15.99 per month or $149 per year. Vivino is free with advertising; Vivino Premium is around $50 per year. Different value propositions; pick based on which features actually matter to you.
Does Cellared tell me when a bottle is ready to drink?+
Yes. Cellared tracks every bottle against its drinking window and notifies you as a wine approaches its peak, sits at peak, and starts to decline. Vivino is built to discover and rate new bottles and does not watch the wines you already own to tell you when to open them. That timing layer is the core of what Cellared does.
Is Vivino bad?+
No. Vivino is one of the best-built consumer wine apps ever, and the discovery flow is excellent. Cellared is built for a different job: managing the wines you already own. Both can sit on your phone at the same time.
Try the cellar app
Built for the wines you already own
Free to start. Unlimited bottles. Drinking windows on every bottle.
Download on the App Store